The digital Cultural Content Forum (CCF), an international
gathering of key stakeholders in the digitisation and delivery of our global
cultural assets, invites you to express interest in attending our next
meeting, an executive retreat in the north of Italy over the weekend 28-30
March 2003. It will follow the well-known
EVA Florence Conference,
which may include a wider discussion session on some of the issues being
addressed by the CCF for those who are not able to attend the weekend event.

Previous meetings have been held in London and in
Washington, D.C., and have attracted representatives from North America,
Europe, Asia, New Zealand and Australia.

This third meeting will again be by invitation only, and
will be limited to no more than 30 participants. The primary scope of
discussions will be around explorations of audience for digitised cultural
content, and this discussion will be informed by a piece of background
research recently commissioned by the CCF, and by presentations and other
material contributed by participants.

It is intended that the meeting will result in a far better
understanding of existing research into what audiences need from and expect
of our cultural institutions in the online environment, and also that the
group can agree a plan of action for progressing activity in this
increasingly topical area.

Those interested in attending are requested to submit their
expression of interest to no later than Friday 17 January

Expressions of interest should detail any work your
organisation has already undertaken in assessing the needs of online
audiences, as well as specific issues that you hope might be addressed over
the weekend.

Those who are able to contribute content to the commissioned
background research, and to provide relevant input for fellow participants
in advance of the meeting are especially welcomed.

Successful applicants will be notified by the end of
January, 2003, and we currently hope to be in a position to meet the costs
of accommodation over the weekend.